REBRAND & APPLICATION

Waterscan is a driving force in the UK water market. They collaborate with customers to create comprehensive, end-to-end approaches to sustainable water management that deliver business resilience and environmental leadership.

Following a competitive pitch which involved an exhaustive brand audit and strategy presentation, Studiomoo were successfully commissioned to deliver Waterscan’s new brand identity.

We designed and developed a purpose-led brand to help drive the future of Waterscan’s role in sustainable water management and create a clear and simple distinction in a complicated sector.

The finalised brand is a bold, bright, fresh visual identity that reflects Waterscan’s focus on simplicity, with a positive, honest tone of voice that better communicates the brand’s open and optimistic personality.

A suite of animations and icons were designed to support their communications, enabling a clearer understanding of their services.

Our involvement

– Brand audit
– Brand strategy and positioning
– Visual identity and brand guidelines
– Brand communications
– Infographics, icons and animations

To view the website please visit www.waterscan.com

THE ART OF CHICHESTER EXHIBITION

Chichester’s Novium Museum approached us to create an exhibition that celebrates all genres of art from the District in last 60 years.

Our concept was to tell develop mid century inspired brand that avoided using a montage of photos and instead represented each genre with an icon.

The typography was a mix of lettering from all the different collaborators. It was important to play with scale to avoid the exhibition to look like a book on the walls!

The coloured zones and iconography help the visitor navigate quite a large amount of content.

Our involvement:

– Concept and Design
– Exhibition Branding
– Design and Artwork
– Project Planning & Management
– Print Management
– Detailed project plans, elevations and specifications
– Merchandise
– Object layout
– Overseeing the installation

Creating an event brand for a spectacular flower festival.

The Festival of Flowers is a four day spectacular set in Chichester’s almost 950 year old Cathedral. It is a biennial event which has raised over £1.2 million towards the cost of restoration work to the Cathedral, over the past 22 years. This year the Festival’s theme is based on the concept of ‘creation’.

We developed a visual identity inspired by the beauty of nature, with photo-realistic botanical illustrations and a fresh colour palette. The brand is composed to feel like an explosion of life, representing ‘creation’. Referencing vintage travel posters, the design includes the cathedral as well as items representing the market and food aspect of the event, it holds together with a strongly identifiable typographic style.

Our involvement

– Visual identity

– Illustration

– Brand communications

– Print and digital collateral

To view the website please visit www.chichestercathedral.org.uk/events/festival-flowers-2024

CATALOGUE

Hugo & Hudson are a UK based company offering a wide range of dog accessories. They sell collars, leads, harness, jackets, bandanas, bow ties and beds in a range of exciting styles and materials.

As a rapidly growing business, H&H came to us wanting a more professional looking catalogue and a look and feel that would position them as quintessentially British for their expansion into the US.

As fellow dog owners this was a joy to work on and the new catalogue has been extremely well received.

Our involvement
– Catalogue design
– Artwork
– Print management

TOP FLOOR REFURBISHMENT

Milestones is a living history museum in Basingstoke operated by Hampshire Cultural Trust and celebrates its 20th Anniversary in 2020.

We were thrilled to win the refurbishment project and give their top floor a complete facelift which was officially unveiled at a special launch event in February 2020.

The key requirements of the refurbishment:

– To showcase historical objects from the Hampshire county collections. Household items from yesteryear are displayed in bespoke made cabinets to celebrate the museum’s unique heritage and create a more integrated space.

– To ensure the top floor felt more connected to the museum without being at odds with the architecture it is housed within.

– Improve the visitor’s first impression and welcome with new exterior signage, revised entrance layout and contemporary new welcome desk.

– Complete overhaul of the shop with custom built shop fittings and guidance on VM to bring the retail offering inline with some of the UK’s top museums.

– Café rebrand and redesign, working with catering specialists to deliver better customer flow, mixed seating, increased covers and an overall improved ambience to encourage longer dwell times and increased spend.

– Update the Audio Desk area.

– Create a new vintage tea rooms brand and tent on the museum floor.

“We are absolutely delighted with the results of this transformational project. Milestones is one of the county’s biggest attractions, drawing more than 100,000 visitors from all over the UK, but the welcome before the project did not reflect the depth and quality of all that the museum has to offer. Now visitors will experience history in action as soon as they step through the doors and discover the story of Hampshire’s social and industrial history from the past 150 years”
Paul Sapwell, CEO of Hampshire Cultural Trust

Our involvement
– Concept and design
– Detailed project plans, elevations and specifications
– Branding of café and tea tent
– Artwork
– Visual merchandising
– Project management
– Working with the Collections team
– Overseeing all aspects of the installation

MYSTERY WARRIOR EXHIBITION

The Novium Museum is Chichester District's award-winning museum and home to The Mystery Warrior Exhibition. Discovered 12 years ago, the ‘mystery warrior’ and has been dated to around 50BC and is the most elaborately equipped warrior grave ever found in England.

It was a privilege to work on such an historically important project and help bring the story of the Mystery Warrior to life. We were fortunate enough to work closely with the British Museum and many others in order to sympathetically display the remains and artefacts, take a look at the behind the scenes film shot by Millstream Productions.

Taking inspiration from the incredible helmet, we introduced a strong graphic identity for the exhibition that could be applied throughout. The colour palette was sampled from the artefacts and we introduced typography that had a Celtic/Roman look and feel.

The exhibition itself was a mix of floor to ceiling vinyls, information panels, childrens’ trail and artefacts. We created a space that was both atmospheric, interactive and informative.

Sadly the exhibition is not open to visitors during the covid-19 pandemic but will hopefully open again soon.

Our involvement:
– Concept and Design
– Exhibition Branding
– Detailed project plans, elevations and specifications
– Merchandise
– Artwork
– Overseeing the installation

BRAND ASSETS

Hyvve is a brand-new management consultancy focussed on the SME recruitment sector. They support the executive management teams of recruitment consultancies to scale their organisations, grow revenues, increase profitability and maximise shareholder value.

Detail Design Consultants (wearedetail.co.uk) were commissioned to define the culture and personality of the business – designing a logo and accompanying brand guidelines, based on the concept of well-ordered, strategic working practices with room for expansion and growth.

Working as part of their senior creative team, Kalsi further enhanced the Hyvve brand image by creating a suite of supporting brand assets, including stationery, presentation materials, social assets and internal marketing communication tools. Based on the client requirements, we also designed their contemporary and cohesive, single page website.

To view the website please visit www.hyvve.co.uk

Our involvement
– Brand development
– Website design
– Presentation templates (PPT & INDD)
– Stationery designs
– Infographics and illustrations
– Artwork

BRAND PLATFORM & WEBSITE

The Weald & Downland is an independent Living Museum that rescues and conserves historic buildings. StudioMoo were brought in to revive the W&D brand, produce a new set of brand guidelines, update their marketing collateral and prepare for their 50th Anniversary year in 2020.

Having established the brand proposition, tone of voice and how to balance conservation with commercialism we produced an extensive set of guidelines which introduced a new creative platform. This has breathed new life into the existing logo and enables the brand to communicate effectively, consistently and creatively across all channels.

Following on from the brand work, two integral customer touch points were the shop, welcome desk and the website, all of which have had a complete overhaul. The website is an essential commercial tool for the museum and helps drive visitor numbers, memberships and donations. Now it is fit for purpose, on brand and offers a far better user experience whilst encouraging repeat visits.

The shop has been decluttered and re-imagined into a quality, retail destination whilst the welcome desk now reflects the brand personality and offers visitors a clear and friendly welcome to the museum.

Our involvement
– Creative platform development
– Brand guidelines
– Collateral design
– Artwork
– Photography
– Interior design
– Signage
– Website

RECRUITMENT CAMPAIGN

Meoncross School are part of the Cognita Schools Group and required a new approach for their pupil recruitment campaign. As a school that was focussed on their coastal location, we developed a campaign that made the most of this. A photoshoot and videoshoot were essential to creating a strong visual campaign that stood out from it’s competitors. Numbers went up and it was a huge success! Now in its second year, the campaign has evolved to echo their defined brand vision and values.

Our involvement
– Campaign concept
– Prospectus design and creative
– Exhibition stand and livery design
– Advertising designs
– Project management
– Art direction (stills and video)
– Artwork
– Print production
– Copywriting

INITIATIVES MAGAZINE

For Chichester District Council StudioMoo have developed and brought to life their brand positioning of ‘serving the community’ across publications such as ‘initiatives’, and many other local schemes. We continue to work with them as their primary design agency and as brand guardians to help consistently deliver their objectives.

Our involvement
– Magazine design and creative
– Layout and artwork
– Art direction (lead articles)

BRANDING AND SIGNAGE

The Barn, Little London is a lifestyle venue which celebrates quality food, community and wellness whilst supporting emerging brands and independent retail. 90% of their produce comes from a 30-40 mile radius of Chichester.

We have enjoyed being part of this exciting, local brand’s story and to watch it grow and flourish. It has now grown to also include a second venue, The Barn’s Townhouse.

StudioMoo developed the brand for The Barn and The Barn’s Larder and rolled out the creative platform for all menus, collateral and signage.

Our involvement
– Concept and design
– Branding
– Signage
– Comms
– Menus

CHRISTMAS CAMPAIGN

StudioMoo was commissioned to create a Christmas campaign for the Chichester District. We created illustrations of each of the 5 main retail areas within the district so they could be promoted as a whole and individually.

The campaign was rolled out predominantly online utilising social media and banner advertising but we also produced postcards, posters, a magazine pull-out and magazine cover.

The campaign assets were supplied to Chichester District Council’s internal artwork team who went on to create Christmas cards, numerous social media posts and various other collateral. It proved to be hugely successful with lots of really positive feedback and engagement.

Our involvement
– Illustration
– Design and artwork

CHRISTMAS CAMPAIGN

OFFICE are a global, leading edge, fashion footwear retailer, providing style conscious customers with innovative shoes to suit every occasion. Their customer base is largely female, 16-25 years old and are very ‘social channel savvy’.

Working as the interim lead creative with the OFFICE design team, Kalsi designed and oversaw the stylised ‘look and feel’ of the Christmas 2019 campaign. ‘Shoephoria – The ecstasy of buying shoes’ was the playful campaign message which took inspiration from the acclaimed, stylish teen drama series ‘Euphoria’.

A beautiful, sparkly aesthetic in a clean and toned down palette which played with iridescents, reflections and shimmering fabrics, combined with unusual and playful model poses to create interest and impact. Mirrors and metallic surfaces translated effectively to store windows, reflecting the lights and decor to maximise shimmer and sparkle. Striking, bold and electric make up on the models further enhanced the creative look and feel to the season.

The glittering omni-channel campaign, was cohesively executed through digital advertising, store windows, POS and animated sequences on large in-store screens, Instagram stories and their new website.

Our Involvement
– Campaign concept and design
– Creative direction
– Overseeing creative execution
– Photography art direction
– Initial digital designs
– Social channel templates
– Copywriting

WEBSITE

Fandango Digital are a successful digital marketing agency based on the South Coast. 

We were briefed by the client to design an impactful and eye catching new website – creating a brand personality and recognisable look and feel. Being SEO specialists with lengthy 800 words on the main web pages, the website needed to be highly visual and ‘digestible’ to keep people’s interest throughout the pages, whilst also ensuring everything was mobile friendly. 

The new colour palette and bespoke illustration style complemented and built upon the vibrant pink of the existing brand identity. The strong ‘look and feel’ has led to the redesign of all the client’s existing printed and digital assets. 

Our involvement
– Brand development
– Brand application
– Creative direction
– Website design
– Bespoke illustrations
– Project management
– Copywriting

SEASONAL CAMPAIGN

&SONS are a fast growing, premium British clothing brand, creating vintage style workwear, selvedge denim and beautifully crafted accessories for male and female artisans. Being an appreciator of the brand, it was a fantastic experience to conceptualise and direct the shoot for their collection, and design the look-book to showcase the resulting photography.

Our involvement
– Concept
– Creative direction
– Project management
– Design and artwork
– Photography art direction
– Styling
– Shoot production
– Print production
– Copywriting

AGAINST LITTER CAMPAIGN

CIPR PRide Awards WINNER – Gold Community Relations campaign of the year 2018.

The brief was to create a campaign that tackles the problem of littering. It needed to be direct and encourage the public to report people seen littering. The campaign identified and targeted several key areas of littering that needed to be addressed; general littering, cigarette ends, fly tipping and dog fouling.

The first phase of the campaign was rolled out across online and offline advertising, postcards, posters, banners, a gazebo and magazine features. As with all Chichester District Council initiatives, the campaign assets are handed over to their internal artwork team. Due to its success it continued into a second phase where the campaign involved into ‘Adopt and Area’, this was conceived as a vehicle to enrol campaign ambassadors and has been massively successfully with over 100 areas adopted within the first 2 months.

Phase 3 then focussed on the problem of dog fouling and encourages people to sign up to a ‘Green Dog Walker’ Scheme. Our office dog, Melios is featured!

The campaign will continue into the new year with phase 4 tackling the issue of fly tipping.

Our involvement
– Concept
– Creative direction
– Campaign branding & identity
– Project management
– Photography art direction
– Shoot production
– Design and artwork

ELIZABETH ILIVE EXHIBITION

This year the National Trust is commemorating 100 years since the Act of Parliament that first gave women the vote with a year-long celebration of women’s legacies called Women and Power. Petworth House is telling the stories of five influential women whose lives span across four centuries. Central to this is the Elizabeth Ilive: A Woman Ahead of her Time exhibition.

StudioMoo was approached to bring the story of Elizabeth Ilive to life and what a joy this project was! Within a dedicated temporary exhibition space we were able to tell her story and create a re-imagining of her Georgian laboratory. For the exhibition branding, we proposed the concept of leading with the words that described her many roles: Mistress, Mother, Wife, Countess, Inventor, Pioneer, Patron, this was then rolled out across the exhibition promotional material.

The exhibition itself was a mix of floor to ceiling vinyls, props and National Trust artefacts. To create the graphic walls we were lucky enough to get access to the Faraday Museum within the Royal Institution and take shots of their Georgian laboratory. We also had fun sourcing suitable props for the exhibition by referring to historic images and Ilive’s receipts of items purchased. We created a space that was both atmospheric, interactive and informative.

The exhibition will run until the end of 2018.

Our involvement:
– Concept and Design
– Exhibition Branding
– Artwork
– Art Direction
– Project Management
– Print Management
– Prop Sourcing
– Exhibition Styling/Dressing

THE TIM PEAKE EXHIBITION

Museum and Heritage Awards Winner – Temporary or Touring Exhibition of the Year 2017

Chichester’s Novium Museum provides a wonderful place where local and international visitors can soak up the rich heritage of the city of Chichester and its surrounding areas.

The Novium approached Buzzword (and Janice as their Creative Director) with the exciting and unique task of designing and developing an interactive, informative and impactful Tim Peake exhibition. To allow visitors of all ages to follow Tim’s astronomical adventure – from his birth and formative years here in Chichester, through his career so far, culminating in his extraordinary mission into outer space.

Our concept was to tell the story of the man (a local hero) and his journey into space. ‘An Extraordinary Journey’ presents the journey of Tim Peake’s life, through childhood, career, astronaut training and finally culminating in his time on board the International Space Station. Tim himself is very keen to build on the imagination and aspirations of our children and education plays an important role in this exhibition. It visually combines the factual with the fun, creating an interactive and inspiring space which ultimately elevates the visit to more of an experience – a journey – rather than just another exhibition.

It was an absolute honour that Tim himself came to visit and that the exhibition then went on to win a prestigious Museums + Heritage award.

Our involvement:
– Concept and Design
– Exhibition Branding
– Artwork
– Project Planning & Management
– Print Management
– Prop Sourcing
– Exhibition Styling/Dressing
– Copywriting

Images courtesy of Peter Langdown Photography.

COPPER & BLACK COLLECTION

FatFace launched a new elevated collection using premium fabrics and materials to sit alongside their main range. Labelled ‘Copper & Black’ the collection was designed to give the FatFace customer special pieces for dressier occasions, whilst also attracting a new, more fashion conscious clientele.

We were tasked to create a sophisticated and stylised new ‘look and feel’ for the collection, which would clearly differentiate Copper & Black from the main range.

Our involvement
– Concept
– Creative direction
– Campaign management
– Branding & Identity Creation
– Photography art direction
– Styling and set build
– Video storyboarding & narrative
– Window scheme design
– In-store product presentation
– Press lookbook design
– Initial digital/catalogue designs
– Copywriting

CHRISTMAS CAMPAIGN

Christmas is the biggest season of the retailing year. For FatFace Christmas could generate as much as 50% of its annual profits. We were tasked by the CEO to create a multi-channel campaign that captured the feeling of Christmas in a bold, striking and differentiated way.

Typical lifestyle story telling was replaced with a more graphic, conceptual approach to the campaign. Graphic elements contrasted softer, hand drawn typography to create the basis for the campaign handwriting. 3D props and lights were used in abundance to create theatre in windows and in store, whilst close, engaging photography helped capture the magic of Christmas across all channels.

Our involvement
– Concept
– Creative direction
– Campaign management
– Seasonal message & copywriting
– Branding & Identity Creation
– Artisan styled handwriting
– Graphic illustrations
– Photography art direction
– Styling and set build
– Video storyboarding & narrative
– Window scheme design
– In-store product presentation
– Initial digital/catalogue designs
– Advertising designs
– Packaging designs

NEW BRAND LAUNCH

On 1 August 2017, Hampshire based colleges Havant 6th Form College and South Downs College merged to become the new, multi-campus Havant and South Downs College (HSDC).

Following a competitive pitch, Buzzword Creative were commissioned to design, develop and deliver a complete new brand for HSDC, including pre-launch and launch campaigns leading up to the official launch event on 16th June.

The brief was to reflect a dynamic, forward-thinking college; celebrating the strengths of both campuses and responding to the needs of its students and business community to create the ultimate student journey.

As Creative Director, I led the six-month creative process – liaising regularly with focus groups of students, parents, staff and college governors. We worked closely with Principal Mike Gaston; hailing from a background in fine arts, Mike was keen to move forward with an edgy, confident and vibrant new look and feel … the key things which make up their brand’s DNA.

A social media campaign was rolled out, and the hashtag #BeMore subsequently became the overall message for the college – being bigger, being better, being more.

Havant and South Downs College now provides over 150 academic, vocational and professional courses and apprenticeships, linking with 80 universities and a host of businesses, including Google and Microsoft. For further details head to their website at www.hsdc.ac.uk

CHRISTMAS CAMPAIGN VIDEO

NATS is the lead Air Navigation Service Provider in the UK, providing air traffic control services for more than 6,000 movements a day in the UK airspace and the North Atlantic.

Every Christmas, NATS produces a campaign that is communicated both internally and externally. This year we were appointed to develop their idea of ‘When I grow up…’ as the core video to this digital campaign. This concept brings to life the importance of Air Traffic Control at Christmas whilst highlighting the idea of future recruitment. The final cut is heart warming, light-hearted and educational.

Our involvement
– Concept development
– Script writing
– Storyboarding
– Project management
– Art direction
– Voice over direction
– Location sourcing
– Set dressing
– Prop sourcing
– Creative direction

GLOBAL PARTNER BRAND BOOK

Designers at heart, this was one of those briefs we loved receiving... to design a ‘stunning looking’ and informative brand book for prospective international partners and investors. The book showcased the FatFace brand personality through an array of beautiful lifestyle photography, whilst explaining the FatFace story/heritage, brand vision, product formula, customer profile, market positioning, retail footprint and multi-channel approach.

Our involvement
– Book design and creative
– Project management
– Art direction (featured photography)
– Print production
– Copywriting

BRAND REFRESH & APPLICATION

The Real Eating Company is a small independent chain of cafés. Helena Hudson initially approached Buzzword to design and build a new and engaging digital platform that reflected the energy, passion and philosophy of the business.

This included directing a photoshoot and several video shoots to communicate the importance of supporting independent businesses and sourcing local.

Following on from the success of the website and a brand refresh, StudioMoo was tasked with applying the brand and it’s new key messaging to the interiors and all point of sale items. The goal was very much to communicate that this was not another big national/international chain, so we set about applying the kitchen, comfort feel of the brand to the cafés with an astonishing upsurge in footfall.

To view the website please visit:
www.real-eating.co.uk

PROMOTIONAL NEWSPAPER

Commissioned photoshoot and design by renowned London based ‘Jolie Rouge Tattoo Studio’ to create a self promotional newspaper that can be taken by prospective customers from the studio or at tattoo conventions. The resulting photography and ‘look and feel’ has led to the redesign of their website – currently in progress.

Our involvement
– Concept
– Creative direction
– Design and artwork
– Photography art direction
– Shoot production
– Styling
– Project management
– Print production
– Copywriting

STYLE DEFENDERS EDITORIAL

Concept, art direction and design for an Autumn/Winter menswear editorial featuring some seriously sharp tailoring from the likes of Dunhill, Canali, Brooks Brothers, Richard James, Dashing Tweeds and Aquascutum. The photography and editorial content was used by the featured brands online and published by Chinese Esquire.

Our involvement
– Concept
– Creative direction
– Photography art direction
– Styling
– Shoot production
– Project management
– Editorial design and layout
– Copywriting